Today in NYC, Shmaltz Celebrates its 15th Anniversary at 15 Bars

From the press release:

Shmaltz Brewing celebrates its 15th year of brewing with the Limited-Edition release of Genesis 15:15®. Happening Tuesday, November 15, 2011, beer bars across NYC will partner with Shmaltz for a one-night-only affair! The following 15 bars will have a keg of Genesis 15:15® on draft, starting at 5:15 pm: Queens Kickshaw, MexiQ, Rye House, Rattle N Hum, George Keeley’s, Valhalla, Tap Room, Dive 96, Swift, Blind Tiger, Puck Fair, Mugs Ale House, Black Swan, 4th Avenue Pub, and The Double Windsor.

What is the Genesis 15:15? Apparently it involves a bunch of ®s:

A bold and decadent 13.4% ABV Harvest Barleywine aged 9 months in Sazerac 6-Year Rye Whiskey Barrels, Genesis 15:15® is the 5th release in Shmaltz’s Limited-Edition Barrel Aged series. Genesis 15:15® incorporates fruit juices from the Sacred Species listed in the Torah: figs, dates, grapes, and pomegranates. Harkening back to HE’BREW’s® original Genesis Ale® – a beer brewed with pomegranates that were hand-squeezed in Shmaltz owner Jeremy Cowan’s San Francisco apartment – Genesis 15:15® symbolizes the evolution of Shmaltz from a humble, self-distributed start-up to one of the most creative and respected craft brewing companies in America. Genesis 15:15® was also inspired by Genesis 10:10®, a 10th anniversary, 10% ABV pomegranate strong ale whose popularity led to the subsequent commissioning of Origin®, a year-round Imperial Amber Pomegranate Ale.

Sounds like a good reason for me to stop by Blind Tiger after a meetup tonight.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s