4th Annual NY Craft Beer Week Starts Today

Today through Sunday September 25, 2011 is the 4th Annual NY Craft Beer Week. Check out nycbeerweek.com for details including locations you can get your passport which gives you access to special promotions at the venues and the passport iPhone and Android apps (free and paid versions available).

Coincidentally, I just moved to NYC. Unfortunately, I’ll be back in FL most of next week so I just have the weekends. So, in that spirit, I’ll be doing the Manhattan Homebrew Tour tomorrow and spending the rest of the day planning my weekends around beer.

 

Full press release:

September 16 – September 25, 2011

New York City’s Top Craft Brewers, Celebrity Chefs, Beer Bars and Acclaimed Restaurants
Celebrate Beer Week with an Array of Delicious Events & Promotions

Special Events in Four Boroughs Featuring

4th Annual Freaktoberfest Boutique Beer & Music Festival, Zagat Sponsored “Beer Pairing Menus,” The Food Experiments National Championship, The Ultimate Brewmaster’s Degustation, Garrett Oliver’s “Oxford Companion to Beer” Launch Event, Thrillist’s Manhattan & BK Craft Beer Crawls, The NY Craft Beer Week Blow-Out “Have Beer Will Travel,” Brewer’s Brunch, Celebrity Chef Food & Beer Pairing Dinners, Meet The Brewer Events, Beer Tours, and Much More

Plus a New Official Beer for NY Craft Beer Week: Geektoberfest,
and iPhone & Droid Apps for NY Craft Beer Week

New York, NY – September 14, 2011 – The 4th Annual NY Craft Beer Week rounds up the state’s premiere breweries, local celebrity chefs, over 100 beer destinations and 30 renowned restaurants across the City for an amazing line-up of special events happening in all five boroughs from Friday, September 16 – Sunday, September 25, 2011. Celebrated events such as the 4th Annual Freaktoberfest Boutique Beer & Music Festival, Brewer’s Choice, and Zagat Presents & NY Craft Beer Week’s “The Ultimate Brewmaster’s Degustation” Beer Dinner will return as part of this year’s Beer Week. The week will also feature newly conceived boutique events, specialty food and beer pairing menus, educational tastings and tours, and the release of the official beer of the Week: Geektoberfest. Brewed by Shmaltz Brewing, Captain Lawrence Brewing, and Ithaca Beer Co., Geektoberfest includes a special blend of six barrel-aged beers, and will be available on draft at select Beer Week events and participating craft beer bars across New York City.

New York City beer enthusiasts and foodies alike will have the opportunity to enjoy over 100 craft beer destinations with the much-anticipated NYC Beer Passport 2011, the official NY Craft Beer Week program and resource guide. Passports are $10, and patrons will receive promotional deals and discounts on selections from their favorite craft breweries at participating venues. Each venue will feature one specific brewery, and instead of paying $7 per glass of beer, it’s only $3 for the same beer through the Passport program (Passports have an offer for one serving at each bar). A majority of the bars will also offer a one-time $2 off a NY State produced beer through Labor Day 2012 to extend the Passport’s value for those consumers unable to visit every bar during the Beer Week (offers may vary). Passports are now available for purchase at www.nycbeerweek.com. Starting September 16, Passports will be available at each participating Beer Week venue, a handful of retail outlets including the Strand Bookstore and others TBA, and in a new digital format as iPhone and Droid apps.

Passports include a calendar of all the featured events with a detailed description of each event, special editorial sections written by influential beer writers and industry insiders, FAQ’s about NY Craft Beer Week, a list of all the establishments and Zagat Rated restaurants running “Beer Pairing Menus,” a list of all the bars and retail outlets involved with NY Craft Beer Week, and much more.

Premiering this year is the NY Craft Beer Week mobile app for the iPhone and Droid, developed by technology partner Seed Labs. Both the free and paid apps will include: instant access to all updated content on nycbeerweek.org, a dedicated page for each venue (highlighting their brewery of choice, special offers and events schedule), a GPS powered map allowing users to find venues by distance, proximity to subway stops and featured brewery along with subway and walking directions, a searchable list of beers, and Foursquare-like functionality that will allow users to compete for fame, glory and prizes by “checking in” at venues and “checking off” beers they drink while simultaneously updating their Facebook and Twitter social networks on their activity. Badges that can be earned through “checking in” range from champions of various beer styles and beers from given geographic areas to conquering the full range of participating venues in each neighborhood. The free version of the app will serve as a companion to the printed passport, while the paid version will sell for $10 and allow users to redeem all of the deals offered in the printed passport.

Please see the initial list below highlighting the special events and promotions happening during the 4th Annual Craft Beer Week. More events and additional detailed information will be announced soon.

*NYC Passport 2011
-Passport holders have access to special promotions at 100+ craft beer venues all over New York City (during the Beer Week and throughout the next year)!

*Zagat Sponsored “Beer Pairing Menus”
-Happening throughout Craft Beer Week, Zagat will present three or four-course beer pairing menus at more than 40 exciting restaurants and bars. The prix fixe menus include a series of unique beers that complement each delicious course. Prices will vary depending on the restaurant.

*4th Annual Freaktoberfest Boutique Beer & Music Festival (Southpaw, 125 5th Avenue, Park Slope: Friday, September 16, 7 pm, $50)
-Sponsored by Shmaltz Brewing Company, Southpaw, Smuttynose and Beertender Brooklyn, more than 20 brewery owners will pour specialty beers while famous sideshow performers host the event and offer special performances alongside local indie-rock bands, burlesque dancers, and DJs. Freaktoberfest is the official “Opening Night Celebration” of NY Craft Beer Week. Tickets are now on sale through Ticketweb. More info is available at freaktoberfest.blogspot.com.

*Thrillist’s Manhattan & BK Craft Beer Crawls (Breukelen Bier Merchants, Mugs Alehouse, Idle Hands Bar, Rye House: Saturday, September 17, $25)
-Thrillist has teamed up with NY Craft Beer Week for a Saturday of grand consumption at an epic roster of taverns across Manhattan & Brooklyn. Explore either borough, bar by badass bar–or go down in beering lore with a $34 pass that covers BK and Manhattan.

The bar full list for Brooklyn:
The Gibson * Banter * The Counting Room * Mugs Ale House * Huckleberry Bar * Breukelen Bier Merchants * 4th Down Sports Bar

The bar full list for Manhattan:
Blind Pig * Idle Hands * Rye House * Against the Grain * Craftbar * Culturefix * Gravy * Taproom 307 * Professor Thom’s

*The Food Experiments National Championship (Brooklyn Brewery, 79 N 11th Street, Williamsburg: Sunday, September 18, 1 pm – 4 pm, $35 ticket includes all food samples and unlimited beer)
-The Food Experiments culminate its 2011 multi-city tour with The Food Experiments National Championship. After Nick and Theo launched their first national cook-off tour this year with Brooklyn Brewery as the Presenting Sponsor, they are coming full circle bringing the Food Experiments back to Brooklyn, along with the winners from each stop, for the championship round.

The Food Experiments hit such foodie havens as Austin, New Orleans, Washington DC, Philadelphia, and Boston. Each city’s audience winner will be flown to NYC courtesy of Brooklyn Brewery to compete against Brooklyn’s ultimate home chef all-stars hand picked by Nick and Theo. The only rule of the day is to create, “The Perfect Bite.” After the dust has settled, only one champion will emerge victorious and secure for themselves “Culinary Glory.”

Transportation Alternatives Bike Valet will be onsite for safe bike storage during the event.

*Zagat Presents & NY Craft Beer Week Host “The Ultimate Brewmaster’s Degustation” Beer Dinner @ Resto (111 E. 29th Street: Monday, September 19, 7 pm, $125)
-Resto will present an epic six-course beer dinner: a night of food and beer pairings at the restaurant built for just this purpose. This farm-to-table feast will feature their house-made charcuterie and unique Belgian-inspired offerings, set to two beer pairings per course! Each of the paired beers hail from seven of the country’s most notable breweries, and were chosen to offer you two distinct (and possibly opposite) interpretations of matching great food with great beer.

*Just Food: Let Us Eat Local Annual Fundraiser (The Altman Building, 135 W. 18th Street: Wednesday, September 21, VIP 6 pm, GA 7 pm)
-Just Food will offer a unique tasting session featuring foods from the City’s top restaurants that have local food vendors and suppliers providing ingredients to their daily menus. Also on hand will be beer tastings from eight local breweries, all of which who are located within 150 miles of NYC, including Brooklyn Brewery, Six Point, Ommegang, Shmaltz, Captain Lawrence, Kelso, Harlem Brewing, and Southampton.

*Brewer’s Choice (City Winery: Thursday, September 22)
-15 Brewmasters present their best beers and favorite food pairings in an intimate walk around tasting event for more than 400 people. More info at www.nycbrewerschoice.com

*NY Craft Beer Week Blow-Out “Have Beer Will Travel” (Hudson Terrace-Rooftop Deck, 621 West 46th Street, NYC: Saturday, September 24, Session 1: 12 pm – 3pm ($40); Session 2: 5 pm – 8 pm ($45); Session 2 VIP: 4 pm – 8 pm ($60))
-Consider this the ultimate staycation, but also the inspiration for your next actual vacation–a beercation if you will. Beers generally unknown to us city folk have been gathered from throughout NY State, with a few add-ons from nearby Ontario and Quebec, and choice extras from areas further afield. Come sample them and dream up your next beer adventure to ward off the shock of NYCBW winding down. Expect 50 beers to be poured at all times with unlimited 2 oz pours. The full beer list will be released with the start of NY Craft Beer Week. Small snacks are included in the ticket price, and more complete food items will be for sale curated from the menu of Little Town’s New York specialties.

*Official Closing Event: Brewer’s Brunch (Hudson Terrace-Rooftop Deck, 621 West 46th Street, NYC: Sunday, September 25, $40, 12 pm – 4:30 pm)
-We’ve all tailgated with fond memories of the great game to follow. Now imagine a pregame where really good beer and really good food anchor the memory. It’s time for dreams to come true with Kegs & Eggs done right! Join all of your closest beer friends to watch the Giants-Eagles with a menu of: incredible beers, waffles, eggs to order, bacon, sausage, potatoes, fried chicken and sauteed veggies.

*Garrett Oliver’s Oxford Companion to Beer Launch Event (Brooklyn Brewery: Monday, September 19, 7:30 pm – 10 pm, Private Event)
-Brooklyn Brewery brewmaster and award-winning author of The Brewmaster’s Table (2005), Garrett Oliver will host a special event celebrating the launch of his new book, Oxford Companion to Beer. This event is invite-only, but Brooklyn Brewery is giving away tickets to 10 lucky NYCBW Passport holders. Simply email info@brooklynbrewery.com, with the subject line, “Passport” for a chance to win. If chosen, you’ll have to present your NYCBW Passport at the door to gain entry.

*”Meet The Brewer” Events
-Occurring at several participating beer bars throughout Beer Week, top NY craft brewers will offer extensive selections from their beer line-ups, and will offer tasting notes.

Josh Schaffner, Director of NY Craft Beer Week, comments about the upcoming craft beer extravaganza, “Over the past four years, the concept of a Beer Week has progressed from non-existent to the most exciting series of events for the year in every beer drinking city throughout the country. NY Craft Beer Week is no exception; travelers come from throughout the world just to engage with the beer community, while local consumers eagerly anticipate the special events and the arrival of new Passports. It is with great excitement that there are now more beer-centric bars, restaurants and stores participating in the Beer Week than ever before, and a new set of smart phone apps will make the offerings even more accessible to all.”

Brooklyn Brewery’s Brewmaster Garret Oliver says, “NYC Beer Week is a great opportunity for people to check out the creativity and talent of New York’s brewers. New York City is famous for having the best of everything, and NYC Beer Week is going to show off America’s most diverse and exciting beer scene.”

NY Craft Beer Week is proud to have Brooklyn Brewery, Shmaltz Brewing Co, and Empire Brewing Co as sponsoring breweries, Zagat Survey as a food partner, Just Food as a charitable partner, and Ace Hotel as the official hotel partner. Ace Hotel is a 12-story boutique hotel in the heart of Midtown Manhattan with 260 rooms and is offering a Beer Week rate of 15% off on their normal room reservations during the Beer Week. Reservations can be made using this link: http://acehotel.com/beerweek .

About NY Craft Beer Week
NY Craft Beer Week is a ten-day celebration of all things craft beer in the five boroughs of New York City. It is as much about civic pride as it is about appreciating the splendors available to us and celebrating the people who make it all happen. NY Craft Beer Week’s focus is to fuse libation education with community appreciation, providing opportunities to discover new favorite breweries, beers, bars, stores and restaurants for enjoyment throughout the year. Learn more at: http://www.nycbeerweek.com.

About the Official Beer of NY Craft Beer Week: Geektoberfest
Brewed by Shmaltz Brewing, Captain Lawrence Brewing, and Ithaca Beer Co., Geektoberfest will feature a blend of six barrel-aged beers. All of the beers are originally brewed in the state of New York, and Geektoberfest will only be available on draft during NY Craft Beer Week. The beer represents each brewery and the folks at NY Craft Beer Week’s exuberant appreciation of the mecca they call home, New York.

###

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s