Usually I'm a bit leery about industry microsites that feature a Flash game because most of them suck or try to pimp the product too much to make the game fun. Thankfully, the Houlihan's "I never" game is different.
You can either create a new game or join an existing one. I've started one with the following code if you want to join in the fun: B47 TAT (note the space between the 7 and T).
The interface is easy to use and even the ubiquitous, yet still annoying, age verification is easy to use (note to Flash designers: Flash dropdowns suck).
Thanks to Seth at Sullivan Higdon & Sink for sending this in.