I finally tracked down the package containing the promo for the new Widmer Brothers Hefeweizen packaging. They sent six bottles of beer, two tall pilsner glasses, a lemon, and a card to show how to pour the Widmer Brothers Hefeweizen. Also tucked in there was the new six pack holder.
One of the first details I noticed on the bottles was the logo that is just under the neck. This repeats for a total of three and gives the bottle a very nice shape:
The six pack container art has been updated. It looks similar to the current artwork but has a much more complete look to it. Even the bottom of the container is well-done:
I liked the treatment on the UPC code where they extended it into wheat:
My attempts at getting good photos of the rest of the packaging failed but you can see the new look at the Widmer Brothers site.
I'll have a review of the brew once I drink the last beer 🙂