Heineken Sponsoring the U.S. Open

This comes courtesy of Heineken's PR people:

Heineken USA (HUSA), the nation’s largest beer importer, and the United States Tennis Association (USTA) today announced the renewal of the contract with the US Open, the world’s highest annually attended sporting event, through 2010. Now in its 15th year of sponsorship, Heineken is continuing its efforts to enhance fans’ enjoyment of the event through premium brand experiences, and this year will showcase the smooth taste of new Heineken Premium Light.

Beer and tennis. Two great tastes that go together…uh, wait…that's someone else's slogan, I think…

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2 thoughts on “Heineken Sponsoring the U.S. Open

  1. Am I the only one who finds it hysterical that there is a spelling error in the first line of the press release?

    “Heineken USA (HUSA), the nation’s argest beer importer, and the United States Tennis Association (USTA) today announced the renewal of the contract with the US Open, the world’s highest annually attended sporting event, through 2010.”

  2. Crap. Sorry, that was my copy/paste/reformat error. I went back and looked at the PR email and it was correct. The sad part was I hadn’t even had a beer yet when I did that…

    I’ve updated the post to be correct.

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