Urine Brewers to Give Beer Industry a Makeover

Well, isn't that fab?!?!? I saw this story at On Tap the other day and while it was somewhat interesting, I was hoping it would just go away. Unfortunately, now it looks like they are going to be advertising this pig during the Super Bowl. The Brewmaster at On Tap sums it up nicely: “The thing that gets me is that A-B and the big urine brewers are the ones that have given beer in US that terrible image to start with.”

Amen, brother! I need a beer…

UPDATE: Alan at A Good Beer Blog has a less cynical take on this.

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