Finally technology solves a worthy problem: how to keep canned beer colder longer.
The secret to the new Labatt can is a wrap-around label, developed by Dupont, with a thin layer of polymer insulation between two layers of Melinex film.
And if that isn’t enough to get you hot about cold:
The insulation fights the three main causes of warm beer – summer heat, condensation and the tight grip of a sweaty palm. Chant said beer will keep cold up to twice as long in the new can. And the new can feels better. “It feels great in your hand, it really does. It's a little bit softer.”
I feel dirty now.