Labatt's Can Keeps Beer Colder Longer

Finally technology solves a worthy problem: how to keep canned beer colder longer.

The secret to the new Labatt can is a wrap-around label, developed by Dupont, with a thin layer of polymer insulation between two layers of Melinex film.

And if that isn’t enough to get you hot about cold:

The insulation fights the three main causes of warm beer – summer heat, condensation and the tight grip of a sweaty palm. Chant said beer will keep cold up to twice as long in the new can. And the new can feels better. “It feels great in your hand, it really does. It's a little bit softer.”

I feel dirty now.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s