India's Kingfisher Takes to the Skies

Vijay Mallya, the owner of Kingfisher beer is starting a new airline:

The new airline has a marketing strategy unashamedly aimed at attracting a new generation of “high-fliers” by pampering them with top-quality entertainment at budget prices.

“We have extremely attractive and well-trained flight attendants. We have a brand new fleet of aircraft. We have individual entertainment systems where every single seat has video screen,”

Beer, models, and air travel. What more could you want? I wonder what other beers they will serve…

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