India's Kingfisher Takes to the Skies

Vijay Mallya, the owner of Kingfisher beer is starting a new airline:

The new airline has a marketing strategy unashamedly aimed at attracting a new generation of “high-fliers” by pampering them with top-quality entertainment at budget prices.

“We have extremely attractive and well-trained flight attendants. We have a brand new fleet of aircraft. We have individual entertainment systems where every single seat has video screen,”

Beer, models, and air travel. What more could you want? I wonder what other beers they will serve…


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s