Rock Green Light Gets a New Look

Just in time for beaches and cookouts everywhere, Rolling Rock is giving Rock Green Light a new look:

Sales of low-calorie beers continue to drive the light beer category into positive double-digit growth versus a year ago, according to AC Nielsen, 52 weeks ending January 22, 2005. Rock Green Light (RGL), the low-cal, light beer counterpart of Rolling Rock Premium Beer, is sporting a bright new look for summer.   The new look also emphasizes RGL's low calories (83) as an extra benefit for consumers, the lowest calories of any American beer.

I have no idea how the look will emphasize it’s low calorie benefit but I’m guessing it will probably be featured among good looking people in skimpy clothing having more fun than you are.

Link via: BrandNoise


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