Big breweries selling mediocre beer are seeing their sales fall. Craft brewers selling good beer are seeing their sales grow.
Yet the consumption problems besetting America’s big brewers have not hampered the country’s smaller craft brands, described as the shining light of the sector at the recent Craft Brewers’ Conference.
“The craft beer industry is on fire with consumers, gaining seven per cent growth in 2004 and easily surpassing large brewers, imports, wine and liquor,” said Paul Gatza, director of the Brewers Association of America.
I’m a sucker for the David/Goliath thing but it also makes me happy to see brewers that have a passion for what they do make a living doing it.