Beer or Fad? Introducing BE

Remember Zima?  When it came out, it was a hit and ever since malt beverages have been stealing individuals from the beer market. 

Anheuser-Busch is ready to tackle the trend by introducing BE.  Yeah, the name is pretty pathetic and so is the description.  Take blackberry, cherry, rasberry, mix it with an energy drink, and wholla, you have BE. 

It should be in your markets by the end of February  Yes I will do the painful tasting, both out of a glass and over ice as they desire. 

Link via: St. Louis Post-Dispatch

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s