Remember Zima? When it came out, it was a hit and ever since malt beverages have been stealing individuals from the beer market.
Anheuser-Busch is ready to tackle the trend by introducing BE. Yeah, the name is pretty pathetic and so is the description. Take blackberry, cherry, rasberry, mix it with an energy drink, and wholla, you have BE.
It should be in your markets by the end of February Yes I will do the painful tasting, both out of a glass and over ice as they desire.
Link via: St. Louis Post-Dispatch