That's the rumor. I don't really care for Rolling Rock myself and think that if it wasn't for marketing-created mystique and college cachet it wouldn't be very popular. But, what do I know? Not much, that's what.
A-B May Buy Rolling Rock from InBev
May 8th, 2006 | Beer News
1 comment so far ↓
I didn't know until well after I had tried my first Rolling Rock that it was classified as a pale ale. I've only had a few of them, and that was quite some time ago, but they reminded me not at all of the other pale ales I have had.
I don't like pale ales all that much, so maybe I'm just off in the first place. But I agree, Rolling Rock found some little niche somewhere, and I would imagine that's how it's been able to survivie.